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Serial 1 By Harley-Davidson

Victory Ebikes carries the full line of Serial 1 ebikes powered by Harley-Davidson.

Inspired by the entrepreneurial vision of Harley-Davidson’s founders—and the revolutionary impact of their first motorcycle, affectionately referred to as “Serial Number One”—Serial 1 offers innovative ebikes that make every ride an adventure.

Born as a skunkworks inside Harley-Davidson’s Product Development Center, the eBicycle project began in 2018 with a small group of passionate motorcycle and bicycle enthusiasts working with a single focus, to design and develop the best and most capable eBicycles available today.

The decision to create the independent Serial 1 brand in 2020 represents the best of two worlds—an innovative arrangement that combines Harley-Davidson’s leadership in two-wheel electric propulsion with the agility and autonomy of a new brand dedicated exclusively to the ebike product and customer.

We are excited for you to discover the difference in quality and test ride one today in Newport Beach, CA.